Timeless marketing for small businesses with staying power.
Timeless marketing for small businesses with staying power.
We know a thing or two about accounting.
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I’m Alexa Evans, a small business marketing expert based in South Florida. For the past thirteen years, I’ve had a front-row seat as my mother, Silvia, successfully built her accounting practice, Palm Beach Accounting and Financial Services.
While I never became an accountant myself, my experience working behind-the-scenes at the family accounting firm afforded me a deep understanding of the accounting industry and QuickBooks ecosystem.
These days, I combine that knowledge with my creative writing, design, and storytelling skills, helping accounting firms across the U.S. position themselves to their ideal customers.
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Untrendy Marketing has been supporting accounting businesses with all of their marketing needs since 2020. We understand that CPAs and QuickBooks experts don’t start their businesses to spend all day writing newsletters and updating their websites.
With our help, you’ll be able to outsource your entire marketing function to a team that understands your industry. That way, you can focus your energy where it matters most: serving your customer base, growing your firm, and planning for the future.
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We know that many accountants and software experts grow their customer lists through word-of-mouth and client referrals.
But did you know that studies show 70-80% of prospects will research a company on the web before making a purchase decision?
We tailor our services to support this prospect-to-sale journey, providing quality content marketing targeted to your ideal client.
Our monthly full-service marketing packages include services like:
Long-form content writing, like blog posts
Email marketing, like newsletters and if/then sales funnels
Website design and maintenance
Social media marketing
Collateral design, like business cards, SWAG, rack cards, eBooks, and more.
Public relations
Video editing
And more
Hear from our accounting customers
Account Ability Consulting, Inc.
Susan Cook, CEO of Account Ability Consulting, Inc. and Insightful Accountant 2021 Top Desktop ProAdvisor and Top 100 QuickBooks ProAdvisor since 2014.
“Alexa is a true professional. Thanks to her expertise in marketing, the right clients are finding me when searching online. She keeps my website polished and takes care of my email marketing as well. She is a joy to work with because she understands the accounting profession and our specific needs.”
Account Ability Consulting’s Key Marketing Wins
✅ Increased business profile views on Google by 74% (June 2022)
✅ Successfully established a lead funnel with a downloadable eBook
✅ Updated website to create a stronger narrative on the ‘home’ and ‘about’ pages
✅ Created collateral pieces with cohesive, complimentary designs.
New Business Directions, LLC
Rhonda Rosand, CPA, Founder of New Business Directions, LLC and Insightful Accountant Top 100 QuickBooks ProAdvisor since 2014.
"With Alexa's guidance, our marketing efforts have gone from piecemeal to auto-pilot. She manages our entire marketing function, and her creative writing skills are stellar. She'll interview me and wordsmith my words and emotion into something meaningful and articulate. I don't have to think about our marketing anymore because it just gets done."
New Business Directions’s Key Marketing Wins
✅ Increased LinkedIn post impressions by 663% (August 2022)
✅ Created a succinct, articulate mission statement
✅ Refreshed website copy and branding elements to align with current services and attract target customers
✅ Modernized appearance of semi-monthly newsletters
Palm Beach Accounting and Financial Services, LLC
Silvia Evans, CPA, MBA, President of Palm Beach Accounting and Financial Services, LLC and Intuit QuickBooks Accountant Council Member Alumna
“Alexa has elevated our online presence with thoughtfully curated messaging and beautiful graphics. We brand ourselves as a white glove accounting firm, and with her help, our digital presence always reflects that.”
PBAFS’s Key Marketing Wins
✅ Website featured in Intuit’s Tax Advisor Foundations Workshop as a “website example to review for inspiration” (September 2022)
✅ 26% increase in website traffic (October 2022)
✅ 1,462% increase in LinkedIn post impressions (September 2022)
✅ Improved social media marketing by highlighting community involvement
✅ Designed a bespoke holiday card that aligns with PBAFS’s brand positioning
Ready to get started?
Reach out to learn how we can apply our expertise in marketing and accounting to your business’s unique needs, or if you’re attending QB Connect 2022, check out Alexa’s braindates!
